Over the weekend, we caught wind of a video billboard in New York’s Occasions Sq. shouting out St. Louis hip-hop.
Fairly cool! Seems, it has been in rotation since Friday, proper there subsequent to Perpetually 21, at forty fifth Avenue and seventh Avenue. It options the 25 greatest St. Louis rappers, as curated by an up-and-coming rap promotions firm known as STLVSHIPHOP.
To learn the way this got here to go, we known as STLVSHIPHOP co-CEO Dre, who declined to offer his full identify. He says that his group is all about supporting St. Louis artists.
“We’re about unity,” he says. “Once we kick this door down, all people’s gonna get a chance.”
The corporate promotes rappers by means of social media campaigns and billboards; his New York colleague bought the Occasions Sq. billboard, which can be up till Friday. The corporate has additionally put up St. Louis billboards selling its artists. (We love this development of increasingly more St. Louis rappers on native billboards lately.)
STLVSHIPHOP’s identify comes from the “us vs. them” mentality for our vastly underappreciated scene, Dre goes on. “St. Louis hip-hop has been slept on in a significant method since Nelly. We’ve bought a lot expertise. We’re simply attempting to let the world know.”
The corporate was born about two years in the past, working primarily by means of their Instagram page. However placing collectively their prime 25 was not with out controversy, as these items usually are. Earlier than the checklist was accomplished, a number of artists, together with World Tour Woo and and Karma 2ZZ, felt they deserved inclusion and so recorded particular movies to make their case. In the end, they made the lower.
To all this, we are saying bravo. St. Louis hip-hop deserves much more nationwide recognition than it will get, and if even just a few shopping-bag saddled vacationers took discover, we’ll think about it successful.